Chief Product Officer Beza Worku to Present Vision for AI-Powered, Data-Centric Hotel Operations
LOS ANGELES, CA — June 5, 2025— INTELITY®, the global leader in guest experience technology, will take the spotlight at HITEC 2025 in San Antonio, showcasing the latest evolution of its award-winning GEMS® 2.0 platform and introducing the next chapter in hospitality AI.
As the industry shifts toward automation and intelligence, INTELITY will demonstrate how its platform, powered by Nexus, its AI engine, is quietly transforming hotel operations from the inside out. At the core of this transformation: a unified data infrastructure that centralizes disparate systems to deliver smarter, more personalized experiences at scale.
INTELITY Chief Product Officer Beza Worku will lead a featured session:
“The Silent Revolution: How AI Is Already Running Your Hotel (and What to Do About It)”
June 18 | 1:00–2:00 PM | Stage A
In this session, Worku will explore how AI and centralized data are redefining the hotel tech stack from operational workflows to hyper-personalized guest engagement, while urging leaders to approach this transformation with intention and empathy.
“Technology shouldn’t replace human connection, it should amplify it,” said Worku. “Nexus was built to do just that powering systems behind the scenes while allowing hoteliers to lead with hospitality.”
Attendees will get a first look at Nexus AI, the AI-powered platform designed to integrate PMS, POS, ticketing, IoT, and other key systems into a single, unified source of truth. Through a short video demo and real-world use cases, Worku will show how data centralization is the foundation of any successful AI strategy and how it positions hotels to act smarter, faster, and more meaningfully.
Session Highlights:
- How centralized data infrastructure enables smarter AI adoption
- The most common missteps in hospitality AI (and how to avoid them)
- Why humanized AI—not generic automation—will shape the next era of guest experience
INTELITY will also be offering live product demos at Booth 518, showcasing its full suite of guest and staff solutions: mobile check-in, mobile key, messaging, service automation, and the powerful Nexus AI engine products.
To book a meeting with the INTELITY team during HITEC, visit www.intelity.com/hitec2025 or contact sam@intelity.com.
About INTELITY
INTELITY® is the global hospitality technology platform that believes great service shouldn’t feel like software. With its bold, human-first design philosophy and intelligent automation tools, INTELITY empowers hotels to deliver personalized, frictionless experiences across the guest and staff journey. It’s the GEMS 2.0 platform, powered by Nexus, that brings together data, operations, and AI to future-proof hospitality at every level.
